Jupiter Festival Miami, Oct. 6 to 9: An Owner's Guide

Updated Oct. 9, 2026: the festival ended Oct. 9, so the guide below now describes it in the past tense; 2027 dates are from the festival homepage.

Jupiter Festival Miami’s closing day at the Miami Beach Convention Center, 1901 Convention Center Drive, ran 8 a.m. to 1:30 p.m. Friday, Oct. 9, the hours the festival listed through Oct. 8. The festival homepage now thanks attendees and announces a return November 2 to 5, 2027, at the same venue. Opening night on Tuesday featured a Third Eye Blind concert that all Jupiter tickets were admitted to. The festival’s pages listed no dollar price for a pass, and the homepage’s “save 60% Today” line had no base price.

The Miami Beach Convention Center, the same hall that hosts Art Basel Miami Beach, was filled through Friday, Oct. 9, with a different crowd. Jupiter Festival Miami was a first-year business conference for media, entertainment and sports backed by Art Basel’s parent company, MCH Group.

For South Florida owners and creators, the question was not whether the lineup was famous. It was whether four days among studio, streaming, brand and sports executives would pay back a pass, parking or a hotel room and several days of client time. What follows records what the festival published about dates, hours, passes, sessions and rules, who the organizers said it was for, and the follow-up worth doing now that it has closed.

An Art Basel Pedigree for a New Kind of Crowd

The Hollywood Reporter reported on June 25, 2026, that MCH Group, the company behind Art Basel, was backing the festival, and noted that James Murdoch’s Lupa Systems is MCH’s largest individual shareholder. William Mellis, the festival’s CEO and co-founder, told the magazine, “The industry doesn’t have an event that does what we do.” He described the event as “primarily a delegate-focused event designed to create networking,” and the stated ambition was a place on the annual media calendar beside CES, Cannes Lions and the Possible conference.

The founders bring conference credentials. The festival’s site says Mellis was the architect behind Ascential PLC, the owner of Cannes Lions, and the growth of the Money20/20 finance conference, and that co-founder Eric Markgraf is a multi-Emmy and Cannes Lions winner and a former chief marketing officer of FOX Sports Media Group. Variety’s preview, excerpted on the festival’s blog, framed the aim by comparison: as Art Basel is for visual artists and the Tribeca Film Festival is for filmmakers, Jupiter wanted to be the meeting place for creators and digital content producers.

Four Days at the Convention Center

The festival published its hours day by day, and one ticket covered all four days. The days were uneven, with a Tuesday evening opener and a Friday that ended early afternoon.

The opening night was built around a short program and a concert. The festival’s September 23 planning post said welcome remarks would begin at 8:15 p.m. Tuesday at the Convention Center, featuring Miami Beach Mayor Steve Meiner, followed by a Third Eye Blind concert. The festival’s July 28 press release put the band’s performance at the Miami Beach Convention Center at 8:30 p.m. and said the show was included for all festival passholders. The homepage said “All Jupiter Tickets will be admitted to the concert” and did not list a start time.

The Sessions Most Likely to Matter to a Local Owner

The organizers said the program had six content streams: Branded Entertainment; Intellectual Property; Power, Platforms and Partnerships; The Secrets of AI, New Tech, New Playgrounds; Brand, Fan and Creator; and The Attention Economy. A September 30 post from the festival said there were more than 120 speaker sessions across four stages, and it named five worth building a schedule around. The festival’s agenda page did not display a schedule when it was read on Oct. 4, so these times come from the organizer’s own posts.

Two of those sessions landed squarely on the questions small production companies and creator-led businesses are asking right now. “Who Owns Your Face?” was described as a look at how AI can replicate someone’s likeness faster than the law can keep up, aimed at creators, athletes and brands. The organizers also listed a Thursday session called “The New Rules of Creative Contracts,” without a time, and it was the sort of hour that could turn into a checklist for the next client agreement.

What a Pass Bought, and How the Price Changed

On Tuesday, Oct. 6, the festival’s homepage read “Tickets are live Buy Your Pass and save 60% Today,” and its Buy Your Pass buttons went to a separate registration site. The “LIMITED FALL SPECIAL PASSES AVAILABLE - $995 until October 5th” banner, shown on Oct. 4, was no longer on the homepage, and none of the festival pages checked on Oct. 5 (the homepage, FAQ, Why Attend, Terms and the September posts) listed a dollar price for a standard pass or a base price for the 60 percent. The organizers’ September 16 post described what a ticket included: access to more than 100 speaker sessions, free happy hour every night, free food and drink throughout the festival, the opening-night concert and an industry night party. The festival’s terms said accommodation was not included unless it was part of the pass type selected, and discounted rooms at partner hotels were offered to attendees.

The price line moved more than once. The September 16 post offered 60 percent off with a Fall Special ending Sept. 28, the site later listed $995 until Oct. 5, and on Oct. 5 the homepage showed the 60 percent line with no dollar figure and no end date. The ticket form was hosted on a separate registration site that showed a security check when it was opened on Oct. 4 and blocked access again on Oct. 5, so the pass tiers, including the Jupiter Plus pass that the Startup Zone page mentions, could not be read.

Who the Room Was Built For

The festival’s FAQ said it was designed for senior decision-makers across media, entertainment and sports, and its list of attendees included studio and streaming executives, sports leagues, teams and athletes, brand leaders and marketers, media founders and content creators, and investors and technology leaders. In practice, that pointed to owners who sell to those buyers: a production company courting brand work, a creator studio with intellectual property to license, a sports-content shop or an agency with a pitch for a national marketer.

Jupiter was a first edition, so there was no attendance track record to inspect, and the organizers described it as a delegate-focused event designed to create networking. Owners whose clients are mostly local, or who want hands-on workshops, local grants or neighborhood referrals, will find those at other events on the South Florida calendar.

The Startup Zone and Other Doors

One route was built for smaller companies. The Startup Zone page offered a $4,000 option for companies under three years old with fewer than 10 employees, limited to 50 startups. It included everything in the Jupiter Plus pass, a 5-by-5-foot stand, a seven-minute slot on the pitch stage, promotion to investors and an investors-meet-startups networking event. Colleagues could be added at 50 percent off the Jupiter Plus pass.

The site also invited exhibitors and partners to fill out an inquiry form. The Startup Zone page carried an out-of-date line saying tickets “go on sale soon.”

The Rules Attendees Agreed To

The festival’s terms were short and specific. Only pre-registered delegates could attend; a registration was an offer that became a contract when the organizer confirmed it in writing; and no one under 18 could attend without written approval. A cancellation in writing within 24 hours of registering earned a full refund, but after that window cancellations within one month of the start date received no refund.

Two terms favored flexibility. A substitute delegate could be named at any time before the festival at no added charge, but the swap could not be completed on site. The terms also said a registrant’s company logo could be used to promote who was attending and that personal details would be made available to other participants for networking.

If You Went: Follow-Up

Thursday was the last full day, listed as 8 a.m. to 10:30 p.m., and Friday’s program was listed to end at 1:30 p.m. For owners who attended, the work has shifted to follow-up. Send each contact one specific note about what you can offer and what you heard, while the conversations are fresh, and log any meetings booked through the festival’s app, which let attendees search for other delegates and request 20-minute meetings at a table. Owners weighing a future edition should watch the festival homepage for 2027 dates and prices.

Where the Organizers’ Pages Differed

A few details differed across the festival’s own pages. The homepage counter listed 3,000 attendees from 90 countries and 200 speakers, while the Why Attend page said more than 5,000 people. The September 16 post promised more than 100 speaker sessions, and the September 30 post said more than 120. A May 19 press release called the event a three-day experience, and every later page described four days. The Fall Special end date moved from Sept. 28 to Oct. 5, and on Oct. 5 the homepage dropped the $995 figure and kept only a “save 60%” line. The FAQ and the homepage also named Fox’s Pete Distad with different titles.

None of this changed the dates or the venue, which were consistent everywhere. For attendees, the written confirmation the festival sent remains the document to rely on.

Where Jupiter Fits Among Local Events

Jupiter was one of several media, creator and AI gatherings on the Miami calendar in October. For a one-day creator summit in Miami Beach later in October, with listed ticket prices of $115 and $175, see the guide to the #NextGen Creators Fall Summit. For AI, the Miami AI Summit owner prep map covers the Oct. 23 event at Loews Coral Gables, and the AI events hub lists the rest of the region’s dated sessions. Owners thinking about the venue side of live content can pair the festival with the owner map of South Florida stages, venues and sports content.

Sources

Jupiter Festival Miami homepage, FAQs, Why Attend, Startup Zone, Terms and Conditions, the festival’s September 16, September 23 and September 30 posts, the festival’s July 28 press release, and The Hollywood Reporter, June 25, 2026.

Key Facts for Owners and Search

When and where was Jupiter Festival Miami?

Jupiter Festival Miami ran Oct. 6 to 9, 2026, at the Miami Beach Convention Center, 1901 Convention Center Drive, Miami Beach, FL 33139. It opened Tuesday, Oct. 6, with a 6 to 10 p.m. evening program and closed Friday, Oct. 9, after a final day the festival had listed as 8 a.m. to 1:30 p.m. The festival homepage now lists a return Nov. 2 to 5, 2027.

How much was a Jupiter Festival Miami pass?

As of the closing days, the festival’s homepage said “Buy Your Pass and save 60% Today” but listed no dollar price, and the $995 Fall Special banner that read “until October 5th” was no longer shown. One ticket covered all four days. The registration site, where pass tiers were sold, showed a security check. Passes for 2026 are no longer the decision; watch the festival site for 2027 pricing.

What did a Jupiter Festival Miami ticket include?

A September 16 festival post said a ticket included access to more than 100 speaker sessions, free happy hour every night, free food and drink throughout the festival, an opening-night concert with Third Eye Blind and an industry night party. The festival’s terms said accommodation was not included. Discounted rooms at partner hotels were offered to attendees.

Who was Jupiter Festival Miami for?

The festival’s FAQ said it was designed for senior decision-makers in media, entertainment and sports, including studio and streaming executives, sports leagues and teams, brand marketers, media founders and content creators, and investors. South Florida production companies, creator studios and agencies that sell to national brands were the closest local fit. No attendee under 18 was admitted without written approval.

What were the refund and substitution rules?

Under the festival’s terms, a cancellation in writing within 24 hours of registering earned a full refund, one made more than a month before the start earned 50 percent, and one within a month earned none. A substitute delegate could be named at any time before the festival at no extra charge, but not on site. Group-discount registrations were not refundable.